The increasing Business of Real-Time Communications

Demands for Real-Time Communications (RTC) solutions are growing. In an increasingly connected world, customers access to information through multiple channels and expect personalized and always available services. According to Pew Research Center, 1 in 5 adults in US. report that are always almost on line and, overall, 73% of US citizens go online on a daily basis.

For Buyers, Sellers, Prospects

Today, buyers, sellers, prospects and partners expect a bidirectional exchange of information. To best position their companies and to meet necessities of digital customers, marketing departments face a range of challenges, including the extensive use of technologies for managing customer relationships. Some companies, such as Just Eat , Amazon, Bank of America, Audi, or the health organization, Clalit, have realized about it and they have incorporated new video technology to their services.

Marketing Technology

Due to these transformations, the marketing technology landscape has exploded in the last years. Investors are also demonstrating confidence in it and willingness to take part in projects. For instance, in 2016, over $ 2.7 billion went to WebRTC companies.

Business Strategy

Initially, it was only IT and computing enterprises who talk about the value of WebRTC. Nowadays, companies in the most diverse sectors – like healthcare industries, educational institutions, e-commerce, financial services, insurance companies, entertainment business – are realizing they need to incorporate new technology into their business strategies. Real-time communication solutions are a key factor for companies to stay relevant and competitive.

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