Photo source: Interactive Powers

The Machine as Efficient Filter, the Human as High-Value Connection

Next-generation voicebots have achieved quality almost indistinguishable from human voice in guided dialogues, significantly reducing operational costs compared to the average agent in Europe and Latin America. The financial equation drives massive automation of the traditional phone channel.

However, when interaction requires handling complex emotional ambiguity, delicate negotiation, or trust recovery, AI reaches its limit. Attempting to “deceive” the customer by passing the bot off as human generates frustration and loss of credibility as soon as limitations are detected.

The solution isn’t to keep perfecting the machine to better imitate humans, but to intelligently escalate to the superior channel: video call with a real specialist.

Key benefits of seamless escalation to video:

✅ Recovery of 55% of nonverbal communication:

Eye contact, microexpressions, and body language that build instant trust.

✅ Resolution in a single interaction:

What would require multiple rounds by phone or chat closes in minutes.

✅ Elevation of agent value:

The same cost per minute transforms into revenue and loyalty by focusing human talent on high-impact clients.

✅ Immediate competitive differentiation:

In markets saturated with automation, offering on-demand human video is equivalent to “opening the doors” of a digital physical branch.

Interactive Powers - Streamline your business communications