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In the next 12 months, up to 49% of Business Cases that will run video services are using a Communication Platform-as-a-Service (CPaaS).
Telemedicine and Insurance Professionals.
Trends are showing that a leading industry in incorporating video is telehealth with 47% of respondents embedded video into a telehealth application. Video offers numerous advantages to this sector. It allows patients to receive attention at convenience from the comfort of their homes and it helps health institutions to significantly reduce costs.
Digital transformation is also reaching insurance professionals, 70% of insurance professionals plan to initiate video-enabled services. The main objectives of incorporating video are to improve the perception of the organization, increase customer satisfaction and provide a more efficient customer service.
What Industries Can Benefit from Video in Real-Time?
In essence, video in real-time recreates the in-branch visits with very similar results to a face-to-face experience. Due to these advantages the integration of video does not only benefit telemedicine or insurance businesses. Video-enable service is one of the trends for 2018, crossing many businesses. According to the market demand, coming in at second, with 40%, are team collaboration applications, and at third, customer engagement, where there are 32% of video use cases. Other applications where video is a trending channel include distance learning, technical support or field services.
In 2018, we must be very attentive to the evolution of video in real-time and its integration via Communication Platform as a Service (CPaaS).
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