Image source: Mattes. Creative Commons
An interactive kiosk is a computer terminal that is placed in a public setting. The aim of a kiosk is to provide information to customers and users. They have an integrated touch screen, usually with a user-friendly interface to facilitate interactions. Thanks to computing technology it is possible to offer a wide range of functions and applications, from brand information, to product catalogues or real-time interactions with sales consultants.
Which industries can take advantage of interactive kiosks?
Interactive kiosks are used as powerful marketing tools and advanced customer services. Because they can be customized, applications are endless.
An interactive kiosk allows to borrow a book from a library, but it can also perform a bank transaction. Mobile stores or car providers, where there are usually long queues that deter customers from entering in the store, can improve efficiency and reinforce brand loyalty thanks to interactive kiosks. We also find kiosks at airports to accelerate check-in processes or at retailers, such as clothing stores, drugstores and cosmetic shops to provide customers advice and information about products. Learn more about which businesses can benefit from interactive kiosk
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