SPLIT WhatsApp: The Evolution in Advanced Customer Service through Messaging

Photo source: Interactive Powers

Many companies limit their interactions to inefficient chatbots or poor and slow text-based service, which only informs, entertains, or frustrates their customers. It’s time to shift to a higher gear to provide better service, increase conversions, and sell directly.

In a world where immediacy and personalization define the customer experience, companies need tools that not only meet expectations but exceed them. SPLIT WhatsApp is a unique solution in the market that transforms the world’s most used messaging channel into a platform capable of scaling to real-time transactional voice and video communications. We’ll explore how SPLIT WhatsApp redefines user interaction, improving conversion and positioning itself as a strategic ally for companies that already use WhatsApp Business or plan to incorporate this channel into their business.

Important limitations that companies experience when using WhatsApp Business API:

❌ Does not allow voice calls (text chats only)
❌ Does not allow video calls either
❌ Does not show the user’s phone number (must be requested manually)
❌ Not secure for exchanging confidential content or personal data
❌ Not private, WhatsApp can access customer conversations
❌ Not an authorized environment for sending health, financial, payment data, etc.
❌ Not transactional for industries like Banking, Insurance, Healthcare, Government

What makes SPLIT WhatsApp unique?

SPLIT WhatsApp is not just an extension of the world’s most popular messaging channel; it’s a hybrid solution that integrates the best of WebRTC and SIP technology. While solutions based solely on WebRTC operate in a limited peer-to-peer model, SPLIT combines advanced signaling and intelligent routing, offering a robust infrastructure that surpasses market alternatives. This capability allows companies to add real transactional communications, as well as voice and video support to WhatsApp Business, unifying existing channels and improving the user experience.

What are the Benefits and Features?

Unlike other solutions that only use WebRTC and lack advanced routing like SIP in telephony, or traditional video conferencing systems that don’t integrate with WhatsApp, SPLIT offers an optimal hybrid approach that combines the best features of both protocols. This standards-based versatility, combined with its easy integration, scalability, and solid security, makes it a unique tool for companies looking to excel in an increasingly competitive digital market.

Differential aspects that correct the barriers and limits of WhatsApp Business API:

1. 🙂 Enhanced Experience

The integration of voice and video in WhatsApp offers more human and closer attention, improving customer satisfaction. Multimedia interactions increase user ratings, resulting in greater satisfaction and loyalty.

2. 📈 Multiplied Conversion

Voice and video conversations convert up to 2 to 4 times more than traditional text exchanges. By allowing agents to resolve doubts or close sales in real-time, SPLIT WhatsApp maximizes commercial opportunities and accelerates the sales cycle.

3. 🔄 Real Interoperability

SPLIT connects voice communications with traditional telephony systems and internal or external services, eliminating operational silos. This flexibility ensures that companies can integrate WhatsApp into their technological ecosystem without complications.

4. 🔗 Immediate Connection

SPLIT establishes direct and instant connections between customer and agent, eliminating wait times and intermediate processes. This immediacy reduces user frustration and optimizes operational efficiency.

5. 🔀 Smooth Transfers

The solution facilitates smooth transfer of voice or video calls to other agents or departments, ensuring uninterrupted attention. This system allows complex cases to be resolved efficiently while maintaining professional treatment.

6. 🔐 Enhanced Security

SPLIT protects communications and exchanged data through advanced AES 256-bit encryption, ensuring that interactions meet the highest enterprise digital communications security standards.

7. 🤫 Guaranteed Privacy

SPLIT uses dedicated private nodes that prevent WhatsApp leaks, guaranteeing absolute confidentiality. This level of protection benefits all parties and reinforces service professionalism.

8. ⏺️ Interaction Recording

SPLIT’s scalable audio and video recording functionality allows companies to monitor and audit important conversations for training, regulatory compliance, and quality control.

9. ⚙️ Real-Time Collaboration

The Web Collaboration tools available in SPLIT allow agents to share screens, videos, and images, as well as use professional backgrounds during video calls. This enriches live interaction and facilitates query resolution.

10. 🧩 Universal Integration

Compatible with most IP contact center systems and CCaaS solutions, SPLIT adapts to your company’s existing infrastructure, thus eliminating costs associated with specific systems and additional deployments.

11. 🤩 Optimized Interfaces

SPLIT provides a variety of complementary intuitive tools: endpoints, buttons, widgets, and customizable web interfaces. These elements are designed to handle a high volume of interactions efficiently and with high quality.

12. 📞 Telephonic Convergence

SPLIT integrates WhatsApp conversations, voice calls, video calls, and traditional telephony into a single platform, allowing teams to manage all communications and respond to customer needs from a single control point.

13. 🛡️ Business Protection

SPLIT operates independently of META’s cloud, protecting conversation confidentiality and preventing data from being used to optimize advertising algorithms that could benefit competitors.

Conclusion

An essential investment for the present and future of your business

SPLIT WhatsApp represents more than a technological solution: it’s a true strategic advantage. By empowering WhatsApp with real-time voice and video communications, your company not only improves customer service but increases conversions, strengthens security, and positions itself as a leader in the digital communication era.

Discover how all this incredible potential can completely revolutionize and transform your customer interactions through WhatsApp with a personalized demonstration adapted to your specific needs. Don’t wait any longer to take your communications to the next level - contact Interactive Powers today and let us show you the future of customer service.

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