Human: The Crucial Factor of CX

Video agent smilling and transaccional video call

Photo source: Interactive Powers - Freepik

Beyond automation: The best customer experience, lies in an authentic and human interaction.


While Artificial Intelligence (AI) tools can provide speed, efficiency and convenience, they lack sufficient empathy, a full emotional understanding of the customer to take nuanced decisions that humans possess. Face-to-Face conversations bring a personal touch, better connection and adaptability that are essential for fostering trust and building customer effective transactions for businesses. In complex or sensitive situations, human judgment and intuition are invaluable, ensuring customer understanding prevail. Considering that many companies abuse digital channels that can be ineffective, frustrating or poorly addressed, most users prefer a brand that is able to serve them directly without barriers and with authenticity.

Let’s embrace technology while cherishing the irreplaceable value of human communication in customer experience.

Streamline your business communications

Interactive Powers can help you to turn easily customer experience into a competitive advantage, as our video contact center solutions are integrated into your existing processes.

Please, contact our sales for more information.


Interactive Powers - Streamline your business communications

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