Video gets more Honest Buyers than other Channels

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According to a W. Frank Barton School of Business at Wichita State University new research, sending a text message, making a phone call or have a face-to-face conversation leads people to lie often than video conferencing. The study found that buyers were:

• 95% more likely to report deception via text messages than if they had interacted via video
• 31% more likely to report deception when compared to face-to-face communication in person
• 18% more likely if the interaction was via audio chat or phone call.

The fact that people were less likely to lie via video than in person was surprising, David Xu said, but makes sense given the so-called “spotlight” effect, where a person feels they’re being watched more closely on video than face-to-face.

Source: ScienceDaily - People lie more when texting study finds

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