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The Interactive Voice Response (IVR) market is growing, but what’s driving that growth?
Market research analysts from Technavio suggest that the IVR, or Interactive Voice Response market, will see a growth of around 13% between this year, and 2021. For those who are new to the industry, IVR systems are the solutions that give companies a stronger way of engaging their customers through various customer service solutions. A lot of enterprises today have begun to adhere to open standards, recognising how important it can be to deliver new technologies that work seamlessly alongside existing products. The arrival of “Voice Extensible Markup Language”, or VoiceXML, has helped to boost application development in the business world thanks to improved speech recognition. The ability to use standard codes means that using IVR is simpler, and ensures that customers can integrate their systems with other vendor solutions.
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